Lou Paduano | Urban Fantasy Novels | Sci-Fi Crime Series

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The Clearing Author Commentary 2

April 18, 2023 By Lou

This time around, I’m talking about the insane cover design process to get to the final (awesome) product. Suffice it say, it was a stressful time in the Paduano household.

The Long Road to Design

I’ve spoken about this before, but when I started DSA I had clear images in my head for the covers to Season One. So much so, that I went ahead and drew them out.

My talent still amazes me…

This was drawn back in 2015. I’m sure I’m a much better artist now. (I’m not.)

In 2016, I went one step further. I took a course in designing my own covers using PhotoShop. I figured this is how I would get a leg up on the competition. If I could get soooo good at designs then I wouldn’t have to pay for covers and would use the funds for marketing/ads/etc.

It came out all right. Maybe?

Anyway, I ditched the idea of becoming adept at PhotoShop. It still pains me to use the damn thing.

2018 came and went with the drafts finally ready for publication. Now it was time to find a designer.

The Cover Design Disaster Begins

Early in 2019 I found one. Nat was freaking amazing and communicative, which is big with me when it comes to working with people. I hate yelling into the void when things need to be done, and she was fantastic to work with through the process of putting together not only the Greystone: Complete First Cycle box set but the cover for The Clearing.

I even went ahead and revealed this cover on the blog back in 2019.

Reaching out to get the final files of the design, and start work on Promethean, Nat…vanished. Poof. Gone.

That void I was yelling into never clued me in on what happened. This went on for months. I would send an email and receive nothing but crickets. I wanted to work with this woman, but as time went on, all I really wanted to do was find out she was still alive and well. It was scary stuff to be going along all fine and dandy and then nada. No word.

The summer of 2019 was quickly fading, and I needed a new designer with some speed and a willingness to put together six covers in about two months time. (and put up with a frantic author…)

MiblArt to the Rescue

MiblArt is based in the Ukraine. They are AMAZING. An entire team of designers is at your disposal to help with whatever you need. I think they designed all six DSA books and Hammer and Anvil in about six weeks. It was crazy how quick the files were sent my way.

I can’t thank them enough for getting me out of quite the jam.

Being unable to put out a new project during the pandemic has been tough, being unable to see the awesome work MiblArt does to make my books the best they can be has been even tougher.

I still remember when this cover arrived. You wouldn’t believe the number of people I sent it to just to show it off. I love the design to this day.

But, holy crap, what a process.

That was the cover debacle of 2019. Let’s hope it never happens again. Please.

Next up: learning to juggle the lead characters!

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Filed Under: Commentaries Tagged With: cover design, DSA Season One, MiblArt, The Clearing

The Clearing Cover Reveal!

June 25, 2019 By Lou

This one has been a long time coming.

The Clearing Cover Reveal!

I am very excited to share this one with you. When I started putting together the DSA back in 2015, I drew little sketches for each cover. Crude stick figure people with a million little notes of what should actually be there even if my artistic skills weren’t up to the task.

Case in point:

Not a bad first step, right? I mean, look at those amazing tree trunks.

(Yeah. I can’t draw. At all…)

Baby steps

In 2016 I took it a step further. I thought I could design the covers using template images and concepts. Seemed simple enough. HA. There is an art behind font selection and a dozen other areas on the cover. Skills I still have yet to learn though I think I’m getting better as time goes on.

Suffice it to say, the cover never materialized the way I was hoping…

cover reveal

It’s not terrible. It definitely had potential but I knew the cover could pop more, that it could be more professional in its presentation.

Improving on the theme

Trial and error was important for me here. Learning what was important for this story was a crucial part in understanding the story I wanted to tell. Putting years into the process might not have been the plan, but it became a vital component to truly understanding the world of the DSA.

Learning the production process was part of this as well. Reaching out and connecting with a talented designer was crucial to the success of the book. And it shows in the final cover for The Clearing.

cover reveal

Nat, over at Marraii Design, did an amazing job capturing the tone and the scene I had in mind for the cover for the first book of DSA.

You’ll have to wait until October to find out what is happening here but it’s the start of something huge. Can’t wait for you to read the first season of what I hope will be your new favorite series.

Plenty more covers heading your way this year and I’ll be talking about specific release dates very soon. Like I said, this project has been fomenting for a long time and it is crazy exciting to finally see it coming together, piece by piece.

Thanks for reading.

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Filed Under: Cover Design, DSA Tagged With: cover design, cover reveal, DSA Season One, Marraii Design, The Clearing

The Value of a Professional Cover

December 5, 2016 By Lou

This might sound obvious but it was almost the worst mistake I could have made. And I was very close to making it over and over again. Taking the cover design of my novels into my own hands.

What the hell do I know about cover design?

cover designNothing. I mean, I’ve looked at covers my whole life. Mostly covers to issues of Amazing Spider-Man laid across my bed for the best cover of the year competitions with my sister. (The good old days.) I know what I like when it comes to covers.

Does that make me an expert?

Hmmm. NO. Not even close. So when it came to putting together the cover for Signs of Portents why on earth would I think I could do it on my own? I spent a hefty sum getting the manuscript just the way I wanted it. Multiple revisions. Great editing.

Do potential readers see the interior of your novel first? Again, NO. They see the cover.

First impressions and all that…

cover designCovers sell. It really is that simple. No matter what people believe, if that cover doesn’t pop then few will look to the book description for a second chance to win them over. Hell, if that cover is pitch perfect for your audience they probably won’t even read the description.

Just ask my wife and The Mortal Instruments series by Cassandra Clare. She couldn’t tell me anything about the books she bought on a whim other than how pretty the covers were.

Professional or Amateur? Your choice.

Cover design is about more than whipping something together in your basement on the cheap. To believe that your words will win out over your substandard graphic design abilities is dangerous thinking.

To your bottom line.

Cover design is about telling the story behind your novel in a single image. What kind of book it is, who the target audience will be, everything wrapped in a nice package someone can see in their browser or passing by on a shelf at their local bookstore.

It has to pull the reader in. It has to connect to a reader. In seconds. Literally seconds. Every additional moment spent on a cover is another chance to pull them to the back cover blurb or, HOPEFULLY, to add it to their cart.

Choosing to go it alone to save some money on your production budget is a risky move. One that tends to lend credence to the belief that self-publishing is the land of amateurs – something no one in this business needs.

Things never thought of until they show up in front of you.

cover designThere is more involved in putting together a book cover than throwing an image and picking a kick ass font. Especially when a series of novels is part of the deal.

  • Consistency – Do they have the same look and feel? Do they follow a pattern? If one doesn’t it should break away from the rest for a reason, hopefully one to do with the story.
  • Branding – Your cover carries your name. It carries the image of who you are to the world. It should say something about the book but also about its author.

I know my books would never have felt complete or ready to share with the world without having my covers done professionally. Kit Foster Design made the book real for me. That image of Nathaniel Evans’ eyes haunted me for days.

And yes, my initial sketch and original attempts to handle it all myself had that image in mind for the cover. In my version, the black tower at the heart of the city was center with the eyes of Evans looming overhead. It looked so creepy in my head.

On paper?

It looked like a giant clown face with the black tower acting like a nose and the city a giant shit eating grin. Not very ominous at all.

I stopped trying to make my own covers after that. (You’re welcome.)

Thanks for reading.

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Filed Under: Cover Design Tagged With: cover design, Greystone, KIt Foster Design, Signs of Portents

The Need For Collaboration

October 24, 2016 By Lou

I almost feel like this is more of a reminder to myself than something to share here on the blog. Collaboration has never been one of my strong suits. It is something I’ve always WANTED. Just not something that has ever come together easily.

Even at a young age I cringed at group projects. To put your faith in someone else to do as good a job as you would if you had full control of the entire thing? Not so easy for me. It wasn’t a choice back then. It is now.

Collaboration is necessary.

It really is. I love to write. That is my thing, my talent, my contribution to the world (or at least to the hard drive of my computer until something gets finished). Writing is where my focus is and where it should be.

Unfortunately, writing is only a piece of the process to putting my work out into the world. There are dozens of other areas necessary to turn a written piece into a published work ready to be shot out into the world.

Can you do it all on your own? Sure. Yeah. You could spend your time on each individual component of the process. Should you? That’s your call as well.

Time is fleeting.

I work during naps and at night with some extra hours on the weekends thrown in so I can actually hit the deadlines I create for myself. When I sit down with a goal in mind, I have to justify the time involved. If I have marketing to do for Signs of Portents I have to weigh the time necessary to do it well versus getting a chapter written for my next project. If it turns out that my time is better put toward writing, then I need to think of a different way to market. Do I use a service like Leadpages or Cart of Books? Or do I ask a friend for an assist?

This website took a long time to build and organize. I put it off until I had certain things in place, including the final version of Signs of Portents. But I also knew I couldn’t do it alone. I had friends that helped guide me in order to leave me time to continue editing my next project. I never did get a chance to give them a shout out so a big round of applause to Paul Sardella and Kelsey Dewey for their help in building  and critiquing the site. And also to Sara Frandina for her pointers along the way.

Building a team.

There are a massive amount of moving parts involved in putting out a book. From editing to cover design to formatting. All need to be addressed and tweaked and double checked. Then checked again by someone with eyes that aren’t completely fried from staring at the screen all day. (Or shaking out of their skull from too many cups of coffee.)

There was a time I thought I could do it all on my own. Get a template. Learn PhotoShop. Design a cover. Write a book description. Edit (even without a strong grasp on that essential tool called GRAMMAR).

That was fear. Fear of putting my work into the world. Fear that someone else added to the mix wouldn’t bring the enthusiasm and the drive necessary to make the book succeed.

Idiot.

If anything every time I’ve shared with someone, received feedback from someone or had a promotional piece created by someone it has rejuvenated my desire to create. They push me to be better and stronger and faster. Relying on someone else, forsaking a small portion of control, enhances the final product and I will be eternally grateful to all those surrounding me in this endeavor.

Write. Write. And then write some more.

“You should be writing.” My wife tells me this all the time. It is what I tell myself when I come to an impasse on making a decision about my time. My goal should be writing. Graphic design is never going to be my passion or my strong suit. Should I learn something about it? Definitely. Should I spend ten hours learning how to crop an image on PhotoShop that will never be used? Probably not.

Take advantage of people a whole lot smarter than you for things that aren’t in your wheelhouse. Collaboration is the key. Without my editor and formatter, Kristen Hamilton at Kristen Corrects, and my cover designer Kit Foster at Kit Foster Design my book would not have left the basement. Without services like Fiverr and Canva I would still be spending days on PhotoShop instead of working on my third book this year.

Know your limitations. Know your goals. Then build the team you need to succeed.

Then get back to writing. I need a new book to read.

Thanks for reading.

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Filed Under: Writing Tagged With: collaboration, cover design, editing, KIt Foster Design, Kristen Corrects, writing

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